Amazon: Storybook Living
Amazon store selling charcuterie boards
Storybook Living is a rapidly growing Amazon store specializing in stylish, lightweight, and foldable bamboo charcuterie boards, offering both functionality and sustainability for modern entertaining. It is a relatively new Amazon store but has grown rapidly because of its unique product offering.
My Role
Storybook Living hired me to design its Amazon product listing images and A+ content. Its recent launch, combined with its rapid growth, created the need for an upgraded and fine-tuned approach to its Amazon optimization. Storybook Living did not have a cohesive brand identity, and they trusted me not only to develop product images and A+ content but also to create a brand identity that aligned with their product goals. I managed the planning, design, and brand creation process to provide a cohesive storefront and brand identity.
Strategies
Storybook Living gave me total creative freedom in the design process but expressed that they wanted a “contemporary farmhouse feel”, with the special attributes of their products highlighted. I worked in Illustrator and Photoshop to develop high-quality product images and leveraged AI tools to make the product look realistic and appetizing. I also optimized the A+ content to Amazon's standards using key components like a comparison chart, unique product features, and easy-to-read text.
