Skinny Guys Nutrition
Fitness supplement brand
Skinny Guys Nutrition aims to be the go-to source for young men seeking to gain muscle and build confidence by offering transparent, high-quality supplements. The company focuses on fostering a positive self-image and setting realistic fitness goals, ensuring that teenagers have the support and trust they need to achieve their growth and wellness objectives.
Mission Statement
“Skinny Guys Nutrition aims to empower young men to gain muscle and build confidence with all-natural, high-grade supplements that support strength, muscle growth, and longevity.”
Vision
At Skinny Guys Nutrition, the vision is to empower young men to achieve the best possible health and physical development through natural supplements. Skinny Guys Nutrition is committed to providing safe, effective products that support the growth, strength, and well-being of the next generation. By promoting healthy habits and offering nutritional support, it aims to inspire young men to reach their full potential in both fitness and life.
My Role
Skinny Guys Nutrition is not a real brand or product. I developed Skinny Guys Nutrition because I saw a particularly prevalent pain point in the fitness industry. Young men are increasingly influenced by influencers who abuse steroids and set unrealistic body standards. “Small” or “skinny” young men are driven to use unhealthy supplements to attempt and meet the body standards set for them at a detriment to their overall health and longevity. Skinny Guys is an attempt to combat the harmful standards set for young men and encourage them to grow in a healthy and natural way.
I handled all of the research, design, and branding work for this project. Click the style guide for more information on this project.
