FocusFuel
Coffee-based energy drink made for the corporate world
FocusFuel is a coffee-based energy drink crafted for the corporate professional seeking enhanced mental clarity and productivity. It is designed to fuel long workdays and demanding projects combining the rich taste of coffee with a blend of ingredients to support sustained focus and energy without the crash.
Pain Point
The energy drink market is extremely saturated making the barrier to entry very high. To enter a market like this, a product needs to target a niche section of the whole market and/or solve a pain point that exists. The corporate world relies on energy drinks made for exercise, such as Monster Energy and Celcius, leaving them jittery at first, then exhausted after the rush wears off. This is not suitable for a sedentary corporate work environment, leaving corporate working without a quality option for energy drinks.
Solution
FocusFuel provides sustained energy, with an emphasis on mental clarity and focus, rather than the bodily jitters of other energy drinks. It solves a prevalent pain point in the energy drink industry and targets a niche that relies on caffeinated products to excel in the workplace. The design is sleek, simple, and professional to make it attractive to professionals who value a put-together appearance.
This is not a real product. I handled the planning, conceptualizing, and designing of this product and all of its subsequent advertising.
